Our Story

We are Pink Moon Bay – a ready-to-wear women’s boutique with a deep passion for helping our clients look and feel their best. At Pink Moon Bay, we believe that true confidence starts from within, and we take pride in helping women confidently step out into the world, looking and feeling their best every day.  We encourage our clientele to confidently chase their dreams, just like founders Stephanie and Sydnie Horne. ​

Pink Moon Bay roots began in the brick-and-mortar sister store, SoHo Boutique, founded by Stephanie Horne. The SoHo brand has been a staple of downtown Milwaukee, Wisconsin, for over 17 years and has since expanded because of the focus on exceptional customer service and affordable luxury fashion. 

Sydnie, a 21-year-old University of Kansas graduate, has been a part of the SoHo brand for three years. She dreamed of creating an online, ready-to-wear brand honoring the SoHo roots. Together, Sydnie & Stephanie’s dream came to life when they thought of the influential women in the Horne family who were recently lost, but have continued to inspire them every day. 

Stephanie’s sister and Sydnie’s aunt, Tera, was one of those inspiring women. She loved the beauty of every sunset and was inevitably the best person for advice and was a true fashionista in her own right. In 2020, she tragically lost her battle with cancer at age 35. She is buried on the top of a beautiful hill in Half Moon Bay, CA, where she can enjoy the sunsets as she rests.

With the loss of Stephanie’s mother-in-law and Sydnie’s grandma, Ginny, the inspiration of the two women grew deeper. Both women shared a love for sunsets and spent their final days overlooking the ocean. Ginny deeply cared about her family and was always the life of the party and dressed in that same fun spirit. 

We drew the name Pink Moon Bay from the strength and beauty that Ginny, Tera, and every pink sunset that radiates through us. We see their love, grace, and sense of style in the roots of this store, wanting to share these values with our beloved clientele. 

Thank you for helping us build a story that can fulfill the love and life Ginny and Tera had in their time with us. 

With love,

The Horne Women

Sydnie & Stephanie Horne
Sydnie, Mackenzie, & Stephanie Horne
Tera Lynn
Virginia "Ginny" Horne
Vicky Xu & Sydnie, Mackenize Horne